LAS VEGAS, Nov. 10, 2021 /PRNewswire/ — HOA Brands, the parent company of both the Hooters® & Hoots Wings® restaurant® systems, has agreed to a test market and explore expanding a strategic relationship with Sam Nazarian’s C3 (Creating Culinary Communities), which has quickly become the fastest-growing global food tech platform today.
C3 Logo (PRNewsfoto/C3 by sbe)
C3 is re-imagining the food service industry by tapping into the power of exceptional culinary talent, digital brand IP, and bringing its portfolio of more than 40 culinary brands to C3 established shared kitchens and mobile delivery with the next-gen GO by Citizens app.
HOA Brands is the operator or franchisor of close to 400 Hooters® restaurants in 38 states and 20 countries and is known for its famed chicken wings and popular All-American Hooters Girl® waitstaff. Hooters® Restaurants have long been among the most well-known neighborhood destinations for food, fun and sports viewing. For nearly forty years, Hooters® has been an iconic player in the casual dining segment, focusing on timeless, craveable food. HOA Brands is expanding on that success by franchising a new brand, Hoots Wings®, which offers a fast-casual wings concept designed to compete head to head with Wingstop® and others. Already there are 9 Hoots Wings® in operation, with over 120 franchised locations under development deals.
Working with food tech, Hooters® Restaurants have agreed to test market the C3′ Unami Burger menu item at select Hooters® restaurants. Based on results, the parties may more broadly expand the relationship. The parties expect C3′ renowned Umami Burger to be a great addition to the Hooters® menu, as it was voted “America Best Burger” by GQ Magazine. The expectation is that C3′ items may be offered through Hoots Wings® as…