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Mohegan

Sport Management Students Develop Marketing Plans for Professional Sports Team

As part of a unique hands-on project, students in a “Sport Marketing” class at the University created a marketing plan for the Connecticut Sun and had the opportunity to present their plans to a group of leaders of the WNBA team.

July 6, 2022

By Renee Chmiel, Office of Marketing and Communications

Sport marketing students at Mohegan Sun Arena. Sport marketing students at Mohegan Sun Arena.

Joshua Hammond ’23 and his classmates in his “Sport Marketing” class had the opportunity to apply what they learned in the classroom for the duration of the spring semester as they developed marketing plans for a professional sports team. He and several of his classmates also were able to present their work to staff members of the Connecticut Sun, a WNBA team based in Uncasville, Conn.

Hammond and his teammate Emily Bogdanowicz ’23 met with the vice president of business operations for the Connecticut Sun, who outlined the team’s needs and goals for the marketing plan. Specifically, students were tasked with creating a plan that would draw millennials and members of Generation Z to the games. They applied what they learned in class – including analyzing a target market, advertising, and promotions – as they developed their plan.

While working with Connecticut Sun staff throughout the semester, students had the opportunity to network and learn more about the team. Hammond and Bogdanowicz, both sport management majors, were part of one of the two teams that presented their plans to their classmates as well as to Connecticut Sun staff members.

“This was a great opportunity for me because it gave me the chance to present our ideas in front of executives of a professional sports team,” said Hammond. “We wanted to make sure our ideas…

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Nanticoke

Luzerne County Council votes to repair Nanticoke bridge

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Lenni Lenape

Turning hotter and more humid, your Monday night forecast

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Mohegan

Community Bank to close and relocate North Franklin Street branch

Community Bank is closing its branch at 64 N. Franklin St. in downtown Wilkes-Barre right before it opens a new location near Mohegan Sun Arena in Wilkes-Barre Twp., according to a letter sent to customers.

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Mohican

Interlake Sailing regatta set for July 21-23 at Charles Mill

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Nanticoke

Robotics easing surgery at TidalHealth Nanticoke

SEAFORD — Without technology, Dr. William Doran would have to measure by hand while preparing for knee or hip replacement surgeries.

But thanks to the Mako Robotic-Arm, TidalHealth Nanticoke’s Dr. Doran can create a 3D-image of the joint, which includes the bone structure and the surrounding tissues. This robot allows him to plan surgeries down to the millimeter, personalized for each patient.

“There’s no reason for me to pretend that my hands can be as good as this robot,” Dr. Doran said.

Dr. Doran said TidaHealth Nanticoke recently performed its 500th surgery using the Mako Robotic-Arm.

Robotics have played a big role at TidalHealth Nanticoke since it purchased the Mako Robotic-Arm and the da Vinci Surgical System last year. The hospital has performed more than 200 heart and lung surgeries while using the da Vinci Surgical System.

The robots have helped patients with quicker recovery times from surgery and lower costs. They cost about $2.5 million but Dr. Kurt Wehberg said performing surgeries robotically saves the hospital about $100,000 a month.

“These are expensive robots, but in the long run, they save money,” Dr. Wehberg said.

Dr. Wehberg performs minimally invasive lung procedures with the da Vinci Surgical System. The system allows for smaller incision points, which leads to smaller scars and faster healing times.

He said patients typically used to stay in the hospital for up to seven days for recovery from lung surgery. Since TidalHealth started using robotics, however, most patients can go home the same day.

Dr. Wehberg added the mortality rate for lung infections used to be 50% 50 years ago — now it’s 1%.

Patients can also save money because they won’t need as much pain medication, said Dr. Jarrod Buzalewski.

Dr. Buzalewski leads TidalHealth’s bariatric surgery program in Delaware, which has served more than…

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Lenni Lenape

PHOTOS Gilda’s Club Dragon Boat Festival at Lake Lenape

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Mohegan

Former Stallions coach wins Bellator MMA title

Former American Heritage-Delray wrestling assistant coach Johnny Eblen recently upset the Netherlands’ Gegard Mousasi by unanimous decision to capture the Bellator MMA middleweight title.

Eblen, 30, of Boynton Beach, won the title 50-45 at Bellator 282 at the Mohegan Sun Arena in Uncasville, Connecticut. He trains out of American Top Team in Coconut Creek.

Eblen coached at the school from 2015-2021 upon graduating from the University of Missouri where he was an Academic All-American and NCAA qualifier. Eblen was ranked in the top 10 in both his junior and senior years of school. He is currently 12-0 as an MMA fighter.

“He was a tremendous help with our program in helping many of our athletes,” said former American Heritage-Delray head wrestling coach J.P. Reese, who stepped down this year to spend more time with his family. “He was my first hired assistant coach and a secret to our success. He was the workout with the guys coach.”

After graduation from Missouri, Eblen relocated to Florida to take a non-MMA-related job, working full time as an estimator at Atlantic Southern Paving company and coaching wrestling on the side.

“It was fun, and it was interesting,” Eblen said of his time with the Stallions. “It was my first time coaching kids as a job. I did camps and stuff, and it helped me grow as an adult and as a coach and as a person.

“I would think I brought a lot to the table considering my background in wrestling, grappling and combat sports in general,” he said. “I started MMA because I missed competing at a high level. I was doing a normal, everyday 9-to-5 job and decided to find another avenue.”

Eblen said his success in MMA hasn’t surprised him.

“I think I have always been destined to accomplish things,” he said. “I think it was just a…

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Nanticoke

Luzerne County project sees North Cross Valley, Nanticoke span get brighter

 			 				 Luzerne County provided this ‘before’ photo to show the Nanticoke/West Nanticoke Bridge before it switched to brighter LED lighting. Submitted photo

Luzerne County provided this ‘before’ photo to show the Nanticoke/West Nanticoke Bridge before it switched to brighter LED lighting.

Submitted photo



<p>This photo shows the illumination provided by a new LED light at the Route 11 entrance to the Nanticoke/West Nanticoke Bridge.</p>
<p>Submitted photo</p>
<p>” /></a> </p>
<p>This photo shows the illumination provided by a new LED light at the Route 11 entrance to the Nanticoke/West Nanticoke Bridge.</p>
<p>Submitted photo</p>
<p>Luzerne County is nearing completion of an LED lighting conversion project that makes the North Cross Valley Expressway brighter while saving the county money, said county Engineer William McIntosh.</p>
<p>Lighting along the 5.5-mile highway falls under the county’s responsibility due to past agreements with the state, he said.</p>
<p>The highway’s old high-pressure sodium fixtures were more than 30 years old and deteriorating.</p>
<p>The county has replaced most of the 350 light fixtures and will receive 50% state reimbursement toward the $440,000 project, McIntosh said. It included replacement of aging and defective wiring and parts, he said.</p>
<p>Approximately seven remaining scattered light fixtures will be converted to LED when the Pennsylvania Department of Transportation trims trees on the banks that are blocking the lights, McIntosh said. The state indicated it will be completing the trimming soon, he said.</p>
<p>McIntosh noted two recent problems temporarily caused sections to be darkened, but they have been fixed.</p>
<p>PPL recently repaired a power feed malfunction, allowing restoration of a large section of lighting at the River Street exit, he said.</p>
<p>At the Kidder Street exit, bad wiring caused high-tower lighting to go out, he said….</p>
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Munsee

White corn project at Western aims to restore traditions to local Indigenous communities

White corn holds special significance to various Indigenous communities but due to colonization it’s become a scarcity, forcing them to rely on non-Indigenous farmers to supply it.

The White Corn Resurgence Garden Project seeks to change that by bringing white corn back to Indigenous communities in southwestern Ontario, specifically the Munsee-Delaware, Oneida, and Chippewas of the Thames First Nations. 

“Currently, within community we have a hard time growing white corn because it was something that we had to put down since the government wanted us dependent on what they provided,” said Paula Cornelius-Hedgepeth of Western University’s Office of Indigenous Initiatives (OII).

“The white corn is a staple traditionally for the Haudenosaunee peoples but it was also used for trade among other First Nations.”

OII and Agriculture and Agri-Foods Canada (AAFC) did a joint three-phase feasibility study on how to implement a white corn garden at the AAFC Centre, the new Indigenous learning space at Western, and ultimately a white corn farm in the communities. 

Cornelius-Hedgepeth said AAFC wanted to start a garden for the Indigenous community in London, Ont., but didn’t want to do so without engagement from community members. Its garden was built with input and guidance from Oneida and Chippewas elders. 

“We wanted to see what it would take to bring that practice of growing back to community in terms of human resources, funding, and just general knowledge,” she said.

Reclaiming cultural knowledge

Paula Cornelius-Hedgepeth is the community relations coordinator at Western University’s Office of Indigenous Initiatives (Indigenous UWO website)

Although she grew up in the Oneida Nation, Cornelius-Hedgepeth was surprised to find out all the different ways white corn was used by her ancestors for centuries. 

It can be used for a variety of daily applications such as weaving, mats, ropes, baskets, and different types of art using not only the corn but also its husks and every part of it, she said.

“There’s so many aspects…

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