As part of a unique hands-on project, students in a “Sport Marketing” class at the University created a marketing plan for the Connecticut Sun and had the opportunity to present their plans to a group of leaders of the WNBA team.
July 6, 2022
By Renee Chmiel, Office of Marketing and Communications
Sport marketing students at Mohegan Sun Arena.
Joshua Hammond ’23 and his classmates in his “Sport Marketing” class had the opportunity to apply what they learned in the classroom for the duration of the spring semester as they developed marketing plans for a professional sports team. He and several of his classmates also were able to present their work to staff members of the Connecticut Sun, a WNBA team based in Uncasville, Conn.
Hammond and his teammate Emily Bogdanowicz ’23 met with the vice president of business operations for the Connecticut Sun, who outlined the team’s needs and goals for the marketing plan. Specifically, students were tasked with creating a plan that would draw millennials and members of Generation Z to the games. They applied what they learned in class – including analyzing a target market, advertising, and promotions – as they developed their plan.
While working with Connecticut Sun staff throughout the semester, students had the opportunity to network and learn more about the team. Hammond and Bogdanowicz, both sport management majors, were part of one of the two teams that presented their plans to their classmates as well as to Connecticut Sun staff members.
“This was a great opportunity for me because it gave me the chance to present our ideas in front of executives of a professional sports team,” said Hammond. “We wanted to make sure our ideas…