Caesars Windsor in Windsor, Ont. on Nov. 24, 2023.Fred Lum/The Globe and Mail
If you want to get rich gambling in Windsor, run the casino.
That simple truth underlies a heated behind-the-scenes battle between three of North America’s largest gambling companies for control of one of the industry’s most lucrative properties, Caesars Windsor.
For the first time since the casino opened its doors 30 years ago, the licence to operate the slot machines and blackjack tables that rejuvenated the downtown in Windsor, Ont., is up for grabs. The Ontario Lottery and Gaming Corp., the provincial agency that owns the property, is in the final stage of reviewing offers for what’s historically been a licence to print money.
While the process is meant to be secret, three gambling industry sources say there’s a three-horse race for a property that draws millions of tourists to the border city. The company that has run the casino for three decades – Las Vegas-based gambling powerhouse Caesars Entertainment Inc. CZR-Q – faces the prospect of being usurped either by upstart Bally’s Corp. BALY-N, which was built from casinos and a brand that Caesars sold, or Indigenous-owned Mohegan Gaming and Entertainment,which operates two casinos in Niagara Falls, Ont.
The Globe and Mail is not identifying these sources because the OLG prohibits them from publicly speaking on the selection process. Spokespersons for the OLG, Caesars, Bally’s and Mohegan declined to comment. The OLG is expected to announce the new licence holder by this fall. If the agency picks a new operator, it would take over in 2025.
In Windsor, everyone you talk to has a view of who should run a property that dominates the city’s economy –and skyline – by providing more than 2,000 jobs and anchoring the tourism industry.
Among city…