Gucci has been mocked for horsing around by selling a sun visor with equine hair for £2,200.
The Italian fashion house’s black leather visor has been likened to bondage gear, while one baffled shopper said it resembled a Spartan helmet.
The listing on the Gucci website reads: ‘Equestrian references, dating back to the 1950s, are continually revisited in new and unexpected ways.
‘This visor is characterised by a black leather harness, recalling those used in horse riding.’
‘A striking rendition of a horse’s mane completes the style.’
Gucci has been attacked by online critics after selling a sun visor with a horse hair mohican for £2,200
The headpiece features a visor for keeping the sun out of the wearer’s eyes and an open harnes system that goes around the head
One user thought the hat was more suited to appearing in San Francisco’s annual BDSM carnival
The ‘Visor with harness’ only keeps bright light out of the wearers’ eyes and doesn’t offer the head any protection from the sun’s rays because it’s open at the top, apart from the horse mane covering.
It does, however, boast an adjustable chin strap and buckle.
Gucci first unveiled the accessory in April 2021 with models parading it on the catwalk, before its recent attention online.
Commenter James Worrad was baffled by the price and said on Twitter: ‘£2,200 this’ll set you back, guys. A must-have, clearly.’
The ‘Visor With ‘Harness’ features real horse hair in a mohican style to add to the equestrian look
Gucci first unveiled the visor in April 2021 with models parading it on the catwalk, before its recent attention online
Another commenter was surprised at the steep price given the eccentricity of the unusual garment
Lee Thomason compared it to the clobber worn at the famous San Francisco BDSM event.
He added: ‘Looks like something you’d see at the Folsom Street…