Ginew, the Native American-owned denim brand founded by Dr. Amanda Bruegl, who is of Oneida, Stockbridge-Munsee descent and Dr. Erik Brodt of the Ojibwe tribe, is on a new journey: women’s wear.
Founded in 2010 as a small-batch men’s brand focused on heirloom-quality garments and storytelling, Portland, Ore.-based Ginew has steadily gained a following with denim heads for its contemporary vision of Native American style with Ojibwe, Oneida and Stockbridge-Munsee design elements and love for selvedge denim.
The brand’s focus remains the same for its new women’s collection. “We designed for the eco-conscious and purpose-driven woman who advocates for and appreciates Native culture, story, and style,” Bruegl and Brodt told Rivet.
Courtesy of Ginew
Ginew stepped into women’s wear last fall with “true Americana cuts” like the Ozelda, a high-rise, straight jean made with deadstock stretch selvedge denim, and the Niizhoo coat. Modeled after a contemporary Type II style, the denim coat is lined with Native American artist Addie Roanhorse’s colorful Gently Strikes design woven by Pendleton Woolen Mills.
Roanhorse is a multidisciplinary artist residing on the Osage Nation Reservation. In 2023, she was appointed by Chief Geoffrey Standing Bear as the Osage Nation Ambassador for the movie “Killers of the Flower Moon” directed by Martin Scorsese.
This spring, Ginew expanded the line by adding cropped carpenter jeans, ruffle tops and a strawberry print tee—a nod to the fruit being the first medicine in the Oneida community.
The collection is available in sizes XS-XXL for tops and 24-32 for most bottoms. Prices range from…