If you love a sweet scent, then the best perfumes of 2025 so far won’t disappoint. One of the biggest fragrance trends of the year has come in the form of a new wave of gourmand scents—foodie fragrances with unexpected notes like cherry, basil, and honey. Of course, classic notes like vanilla and citrus are still dominating, but if you typically find these kinds of scents to be a little saccharine for your tastes, then you’re in luck, as a new wave of savoury perfumes is also set to tempt our senses this year.
A recent trend report from The Fragrance Shop in collaboration with CPL Aromas highlights this shift to neo-gourmands as being one of the biggest trends of the year, with milky notes like coffee and matcha reigning supreme, as well as a more unlikely category, which piqued my interest… Umami perfumes.
“Umami notes are very much like umami food ingredients,” explains Bee Shapiro, founder and director of Ellis Brooklyn. “They usually have an addictiveness that is unexpected—often salty and very savoury.” From olive oil and tomato to sesame, nuts and rice, umami perfumes are a real departure from what we typically consider a gourmand scent.
“The trend is really led by playfulness and innovation in scent,” continues Shapiro. “We have had so many sweet gourmand fragrances that it’s fun for perfumers and fragrance houses to try out different elements of gourmand, and there has been a lot of innovation in food-type notes.” And it doesn’t just end there. Shapiro predicts that this umami trend will expand to beverages too: “Whether it’s milky boba teas, Japanese tea blends or more takes on coffee notes.”
So, if you’re looking for a…