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Mohegan

Mohegan, RE/MAX, and Planet Fitness: Trailblazing commerce media networks and the trends behind them

Non-retail commerce media channels typically mean payments, travel, and intermediaries that overlap with retail. But more nontraditional commerce media networks have been popping up from places like Mohegan’s casinos, RE/MAX’s real estate websites, and Planet Fitness’ gyms.

These commerce media networks don’t have retail media’s proximity to point of sale, but they do have engaged audiences, new inventory, and a valuable understanding of consumer behavior.

1. Mohegan’s casino media network

The most recent of these new retail media plays came from Mohegan, which launched what it calls the industry’s first casino media network. The ad network currently offers ads on its gambling apps and websites, with a focus on travel, restaurants within the casino, upcoming events, and nearby businesses, according to Rich Roberts, president of digital gaming at Mohegan.

Looking ahead: Mohegan hopes to show out-of-home (OOH) ads on slot machines and around casinos based on data attached to casino player cards, but the network is still determining what that will look like. “A lot of this we’re still working out,” Roberts said. “This is new and something different.”

Unique value: Brands gain legitimacy by being associated with the Mohegan brand, according to Roberts. “[If] Mohegan is partnered with this company, right away our customer is going ‘Oh, Mohegan is recommending it, we should pay attention.’”

Gaming apps and casinos are places where consumers already expect to see promotions and distractions, so new ads may not be totally unwelcome.

2. RE/MAX’s real estate media network

In another first, RE/MAX launched its real estate media network late last year, which will serve search ads for businesses related to home improvement, insurance, and safety. “We want brands that are really going to elevate us and partner with us, helping the home-buyer and seller in their journey,” said Abby Lee, executive vice president of marketing communications and events.

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Lenni Lenape

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Mohican

Mohican Park Lodge to host wood carvings of military dogs

LOUDONVILLE — The dog is the “totem animal” of the human being and many heroic stories can be told and remembered through this special bond between dog and human companion.

There is no stronger bond than the one forged in the stress and heat of battle where both dog and handler too often sacrifice their life, limb and mental health.

That’s the sentiment of James Mellick’s exquisitely carved, Grand Prize winning and attendance record setting wooden memorial sculptures, Wounded Warrior Dogs Project, that has been displayed at the National Military Museums of the Air Force, Marines and the U.S. Army over the last six years.

See six decades of the artist’s work at www.jamesmellick.com.

While the Wounded Warrior Dogs continue to tour the country through museum exhibitions, Mellick has created a new display of canine sculptures that speak to the companionship of The Dogs of War and Peace and stories about real K9 teams.

This new group of dogs is being displayed closer to home in the Midwest, at smaller venues and veterans’ events.

James Mellick, a Master Ohio Craftsman, sees this exhibit as a “homecoming” since he was born in Mansfield in 1947.

As a preacher’s kid he grew up in Wellington, Ohio before attending Greenville University in Illinois, and earned his Master of Fine Arts at Southern Illinois University-Edwardsville.

James taught sculpture at Colby-Sawyer College, NH; Houghton College, N.Y.; Calvin College, Mich; and Cedarville University.

When Mellick was not teaching college, he created art for sale.

Mellick’s life as an artist changed completely when the display of the Wounded Warrior Dogs Project won the Grand Prize by the popular vote of the people, at Art Prize 8 in Grand Rapids, Michigan, in 2016.

James donated one tenth of his winnings to the K9’s for Warriors Charity.

At 5 p.m. on March 13, the artist will give…

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Nanticoke

Nanticoke Creek watershed restoration underway

NANTICOKE, LUZERNE COUNTY — A multi-million dollar project is underway to restore a major waterway that runs through a large stretch of Luzerne County.

The creek is currently plagued with blockages, and orange water from acid mine runoff in spots, making it unlivable for aquatic life, and an eyesore for nearby neighbors.

The Nanticoke Creek Watershed Restoration project is being spearheaded by the Earth Conservancy, a nonprofit that focuses on the reclamation, restoration, and redevelopment of old mining lands.

First responders discuss dangers of icy water

It’s being funded by nearly 20 million dollars worth of state and federal grants and when it is finished, the creek will be fully flowing once again.

The sound of flowing water is missing along many parts of the Nanticoke Creek.

The long waterway stretches through Nanticoke, Warrior Run, and Hanover Township.

“So this watershed was heavily impacted by the former mining companies in this area,” explained Terry Ostrowski, President/CEO, Earth Conservancy.

Ostrowski says due to mining companies rerouting or restricting waterways, portions of the creek are blocked completely.

This results in a cutoff of clean flowing water to the Susquehanna, and no aquatic life in the creek.

Ostrowski says the blockages can also cause other problems.

“You know a lot of times when people see an empty ditch or something it attracts garbage. We’ve found cars in the stream, so it really just acts as a nuisance,” said Ostrowski.

What’s more: the blockages can also cause orange water from acid mine runoff.

“Where it’s blocked off, all of that water makes its way into the underground mine pools. Well, that water eventually comes up as sort of that orange acid mine drainage that you’d see in some of the areas here,” explained Ostrowski.

Part of the restoration includes adding a clay lining to prevent water from going underground.

The first steps in the project are…

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Mohegan

Fever’s DeWanna Bonner Addresses Physical Scuffle With Caitlin Clark in WNBA Playoffs

During game 2 of the Indiana Fever’s WNBA playoffs series against the Connecticut Sun, Fever superstar Caitlin Clark and former Connecticut Sun standout DeWanna Bonner got into a feisty physical exchange.

Clark took a three-point shot while being guarded by Bonner just a few minutes into the game. Clark missed the shot but thought Bonner fouled her when she attempted to land.

As a result, Clark began complaining to the referee. Bonner didn’t seem to appreciate this, as she began chirping at Clark; to which the rookie responded by shoving Bonner, which the veteran responded to by swiping Clark’s arm away from her.

The Sun ultimately won the game and the series. However, Bonner has also recently joined the Indiana Fever in free agency.

During her introductory press conference with the Fever on February 10, Bonner was asked directly about this physical exchange with Clark (while Clark was listening to her from a few feet away).

“I’m glad you asked that question because my inbox has been going crazy about that moment. But I think it’s just two competitive players that want to win and push to get over the finish line. It’s playoffs, so emotions are high, tensions are high,” Bonner said about this exchange after being asked about it directly by The Athletic staff writer James Boyd.

“But I couldn’t be more excited to step on the court with Caitlin. We actually had a great workout this morning, and I think we just feed well off of each other,” Bonner continued. “So I’m just here to hopefully give my little leadership advice, I don’t think I need to push her to be any type of player…

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Lenni Lenape

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Delaware Tribe

What does ‘Wawa’ even mean? The company offers up a hint

(NEXSTAR) – In certain communities along the East Coast, the mere mention of the name “Wawa” conjures up visions of piping-hot coffee, scratch-off lottery tickets and pre-made Sizzli breakfast sandwiches. And if you think these communities aren’t totally stoked for discounted sandwiches during Wawa’s annual Hoagiefest, you’re out of your mind.

“Summer has always been hoagie time at Wawa, and nothing quite captures the spirit of the season like Hoagiefest,” Jim Morey, Wawa’s chief brand officer, once claimed ahead of 2023’s festivities.

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Their addiction to hoagies aside, Wawa’s biggest fans are also likely obsessed with the lore behind their favorite deli/convenience/gas chain, which traces its history to the unincorporated community of Wawa, Pennsylvania.

Wawa Dairy Farm was established in 1902 in Pennsylvania’s Delaware County by company founder George Wood. In the decades that followed, Wawa Dairy Farm operated a successful business throughout the greater Philadelphia area, delivering milk straight to customers’ doorsteps. By the 1960’s, when more and more shoppers started getting their milk at grocery stores, Wood’s grandson opened the first Wawa Food Market in Folsom — about 10 miles east of Wawa.

Wawa, Inc., therefore, got its name from Wawa (the place). But where did Wawa, Pennsylvania, get its name? The company’s logo offers a bit of a clue.

A Wawa in Davenport, Florida, is pictured in October 2020. (Jeffrey Greenberg/Education Images/Universal Images Group via Getty Images)

The name of “Wawa” is said to come from the indigenous word we’we, which the Ojibwe People’s Dictionary defines as “snow goose” — hence the goose seen in Wawa’s logo. (Other sources claim the name “Wawa” is actually derived from…

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Mohegan

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Nanticoke

Maryland Department of Natural Resources Introduces Commercial Blue Catfish Pilot Programs

Blue catfish harvested from the Nanticoke River and Marshyhope Creek as part of the 2022 Sharptown Catfish Tournament, where anglers removed nearly 1,000 pounds of catfish. Photo by Stephen Badger, DNR

The Maryland Department of Natural Resources (DNR) is launching two pilot programs in coordination with its Invasive Catfish Advisory Committee aimed at curbing the spread of blue catfish in the Chesapeake Bay and its tributaries.

Applications are now open for the Blue Catfish For-Hire/Commercial and Mid- and Lower-Bay Finfish Trotline Pilot Programs. Commercial watermen and charter boat captains can apply to participate through online forms on the DNR website.

“The silver lining to the challenges blue catfish pose in the Chesapeake Bay is they taste great,” said DNR Invasive Fishes Program Manager Branson Williams. “These pilot programs aim to reduce barriers for commercial fishermen to catch and sell more blue catfish. Our goal is to reduce biomass, and these programs will help with those efforts.”

Blue catfish – Ictalurus furcatus – are problematic due to their voracious and indiscriminate appetites, high reproductive rate, and potential to harm native species, some of which are commercially and recreationally important to Maryland, including blue crabs.

The pilot programs are part of a larger effort by the department to mitigate the negative impact blue catfish have on native species and ecosystems. Other initiatives include incentivizing charter captains to gather harvest data on their catfish and Chesapeake Channa (northern snakehead) trips, supporting invasive species tournaments, and working with stakeholders and other agencies to increase removals. There is no season or limit on recreational blue catfishing for anglers holding the appropriate Maryland fishing license.

Details of the two new programs are below.

Blue Catfish For-Hire/Commercial Pilot Program

The Blue Catfish Charter Pilot Program allows participants to run for-hire and…

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Lenni Lenape

Historical society hosting program on Kittanning Raid of 1756

The Lawrence County Historical Society will host an educational lecture on “The Kittanning Raid of 1756: The First Military Action Authorized by Pennsylvania and How It Changed the Future of the American Colonies” at 6 p.m. March 12.

Brady J. Crytzer, professor of history at Robert Morris University, will give the program detailing the morning of Sep. 8, 1756, when a band of about 300 volunteers of a newly created Pennsylvania militia led by Lt. Col. John Armstrong crept slowly through the western Pennsylvania brush.

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