We now live in a world where comparing the WNBA to the NBA directly from a viewership standpoint is no longer a laughable proposition, with the most recent returns emphasizing how the gap between the two leagues is indeed closing.
ESPN’s first NBA telecasts of the season pulled in an average of 1.6 million viewers, that information per Awful Announcing. This is particularly interesting considering Caitlin Clark’s debut with the Indiana Fever, which aired on ESPN 2 and was the first major WNBA telecast on the network for the 2024 season, drew 2.1 million viewers.
Caitlin Clark’s debut had 2.1 million viewers on ESPN 2. We now live in a world where the WNBA can compete with the NBA in viewership, which is crazy. https://t.co/3HNmkCcExY
— Robin Lundberg (@robinlundberg) October 30, 2024
Of course the curiosity factor around Clark’s debut and the fact that those NBA games were not actually the first of the regular season can be chalked up as the reason for the disparity in ratings going in the WNBA’s favor there.
But the trends show the friendly competition (they are the same entity after all with seasons that don’t really overlap) could continue to grow closer over time. To be clear, overall, the difference in viewership still remains heavily in favor of the NBA.
NBA regular season games averaged 1.6 million viewers across TNT, ABC and ESPN during the 2023-2024 season, which does not include games that aired on NBA TV, where the number was at 330,000. Meanwhile, the WNBA regular season averaged 1.19 million viewers across ESPN platforms and 1.1 million on CBS. The overall number fell to 657,000 when factoring in broadcasts on ION and NBA TV. But as you can see, when accounting for broadcast platform, it was not a total blowout.
It must also be…