Access to this page has been denied a human (and not a bot).Press & HoldPlease check your network connection or disable your ad-blocker.’; document.body.appendChild(div); }; ]]>
Continue reading
Tag: Mohegan
Mounting Financial Woes
Despite INSPIRE being one of South Korea’s significant investments, MGE South Korea has faced financial difficulties since its grand opening in January 2024. By September of last year, the IR had hemorrhaged KRW265.4 billion (US$152.18 million) in net losses despite generating a record revenue of KRW219 billion (US$184.42 million).
Mohegan also failed to clear a US$275 million “Korea Term Loan”, explaining that, at the time, it was confident in its ability to access sufficient cash and liquidity. Additionally, the resort was required to reach financial targets contained within its loan documents.
Business as Usual
Bain Capital may have exercised its right to take over INSPIRE, but it insists the transition will not cause interruptions. The establishment’s employees, guests, and day-to-day operations will continue as usual. In a statement, Bain Capital stated, “Although the management rights have been transferred to Bain Capital, there will be no immediate changes in the executive team.”
The company also emphasized its commitment to establishing a strong collaborative relationship with staff and investors to maintain INSPIRE’s sustainable growth. It added, “As a long-term investor with a strong track record in Korea, Bain Capital will provide full support to enhance INSPIRE’s financial performance, elevate guest experience, and drive sustained growth.”
About INSPIRE
Previously known as Mohegan INSPIRE, INSPIRE Entertainment Resort had a soft launch of non-gaming commercial operations in 2023. It later opened a foreigner-exclusive casino in February 2024.
The establishment spans an expansive 461,661 sq ft, featuring three five-star hotels with 1,275 rooms combined. Other amenities include a 15,000-seat performance arena, a 4,000-capacity convention center, and an indoor waterpark under a glass dome. It also hosts South Korea’s largest foreigner-only casino.

Some familiar names from our best sports betting sites crop up when checking out how casinos are doing in the Nutmeg State.
Connecticut’s gross gaming revenue remained strong throughout January, with the Mashantucket Pequot Tribal Nation (MPTN) and the Mohegan Tribe reporting strong online increases.
Mohegan Digital, LLC, the Mohegan Tribe’s online venture, reported a total gross gaming revenue (GGR) of over $22 million. This was accompanied by promotional deductions of over $4 million and payments of over $4 million.
MPI Master Wagering License CT, LLC, which operates the MPTN’s online gaming business, registered a slightly higher combined GGR of over $23 million. It also reported over $4 million in promotional allowances and over $4.1 million in payouts. DraftKings Casino is the MPTN’s online partner.
Deeper details
In addition, for its on-reservation gaming at Mohegan Sun, Mohegan posted a GGR of over $58,000, a promotional deduction of over $10,000, and a payment of around $10,000. MPTN’s on-reservation gaming at Foxwoods Resort Casino included a GGR of over $76,000, a promotional deduction of roughly $13,000, and a payment of around $13,000.
Mohegan Digital had total online wagers of $718. 8 million, and patron winnings were $691.2 million. The number of canceled wagers was much higher than on-reservation organizations, at around 838,000. Win/loss of online casino gaming for Mohegan Digital was over $26.7 million.
MPTN recorded even greater overall online wagers, with $876.1 million. Patron winnings were $847.6 million, and canceled wagers totaled just over $1.1 million. MPTN’s online casino gaming win/loss was the greatest, at around $27 million.
Online casino gaming win/loss figures are shown to be the most lucrative category. The Mohegan and the MPTN surpassed $26 million in online casino gaming win/loss figures, much greater than the on-reservation options reported, at under $100,000 each. This solidifies the sweeping dominance of online gambling as…

Lynn’s ‘Speedy’ Rashidi Ellis dominates yet again – Itemlive{if(!o){return 0}const e=JSON.parse(o);return e[document.URL]||0};r.isScrolled=()=>{return r.getScrollPos()>document.documentElement.clientHeight*.5};return r}();]]>[]{if(window.NPRL!=undefined)return;(function(e){var t=e.prototype;t.after||(t.after=function(){var e,t=arguments,n=t.length,r=0,i=this,o=i.parentNode,a=Node,c=String,u=document;if(o!==null){while(rnew RegExp(e)):[];var l;var f;var m=null;var v=null;var p=null;var g={touch:[“touchmove”,”touchend”],default:[“mousemove”,”click”,”keydown”,”wheel”]};var h=true;var E=[];var y=false;var w=[];var b=0;var S=0;var N=false;var L=0;var R=null;var T=false;var O=false;var A=false;var C=[];var P=[];var I=[];var M=[];var k=false;var x={};var j=new Map;var _=”noModule”in HTMLScriptElement.prototype;var B=requestAnimationFrame||mozRequestAnimationFrame||webkitRequestAnimationFrame||msRequestAnimationFrame;function q(e,t){if(!x[e]){x[e]=[]}x[e].push(t)}function D(e,t){if(x[e]){var n=0,r=x[e];for(var n=0;n=d){n.documentReadyState=n.ogReadyState;K(function(){e.triggerNitroEvent(t)})}}});e.addEventListener(t+”Nitro”,function(e){if([“load”,”DOMContentLoaded”].indexOf(t)!=-1){if(!c){e.preventDefault();e.stopImmediatePropagation()}else{}u=true}else if(t==”readystatechange”){u=n.documentReadyState==”interactive”?1:2;if(d)?$/gm,”$1″)],{type:”text/javascript”}))}catch(e){var n=”data:text/javascript;base64,”+btoa(t.replace(/^(?:)?$/gm,”$1″))}return n};var W=function(){n.documentReadyState=”interactive”;document.triggerNitroEvent(“readystatechange”);document.triggerNitroEvent(“DOMContentLoaded”);if(window.pageYOffset||window.pageXOffset){window.dispatchEvent(new Event(“scroll”))}O=true;K(function(){if(S==0){K(X)}K(Q)})};var X=function(){if(!O||T)return;T=true;R.disconnect();ee();n.documentReadyState=”complete”;document.triggerNitroEvent(“readystatechange”);window.triggerNitroEvent(“load”,document);window.triggerNitroEvent(“pageshow”,document);if(window.pageYOffset||window.pageXOffset||location.hash){let e=typeof history.scrollRestoration!==”undefined”&&history.scrollRestoration==”auto”;if(e&&typeof NPSH!==”undefined”&&NPSH.getScrollPos()>0&&window.pageYOffset>document.documentElement.clientHeight*.5){window.scrollTo(0,NPSH.getScrollPos())}else if(location.hash){try{let e=document.querySelector(location.hash);if(e){e.scrollIntoView()}}catch(e){}}}var e=null;if(a==1){e=er}else{e=ea}K(e)};var K=function(e){setTimeout(e,0)};var J=function(e){if(e.type==”touchend”||e.type==”click”){p=e}};var Q=function(){if(p){setTimeout(function(e){return function(){var t=function(e,t,n){var r=new Event(e,{bubbles:true,cancelable:true});if(e==”click”){r.clientX=t;r.clientY=n}else{r.touches=[{clientX:t,clientY:n}]}return r};var n;if(e.type==”touchend”){var r=e.changedTouches[0];n=document.elementFromPoint(r.clientX,r.clientY);n.dispatchEvent(t(“touchstart”),r.clientX,r.clientY);n.dispatchEvent(t(“touchend”),r.clientX,r.clientY);n.dispatchEvent(t(“click”),r.clientX,r.clientY)}else if(e.type==”click”){n=document.elementFromPoint(e.clientX,e.clientY);n.dispatchEvent(t(“click”),e.clientX,e.clientY)}}}(p),150);p=null}};var $=function(e){if(e.tagName==”SCRIPT”&&!e.hasAttribute(“data-nitro-for-id”)&&!e.hasAttribute(“nitro-document-write”)||e.tagName==”IMG”&&(e.hasAttribute(“src”)||e.hasAttribute(“srcset”))||e.tagName==”IFRAME”&&e.hasAttribute(“src”)||e.tagName==”LINK”&&e.hasAttribute(“href”)&&e.hasAttribute(“rel”)&&e.getAttribute(“rel”)==”stylesheet”){if(e.tagName===”IFRAME”&&e.src.indexOf(“about:blank”)>-1){return}var t=””;switch(e.tagName){case”LINK”:t=e.href;break;case”IMG”:if(M.indexOf(e)>-1)return;t=e.srcset||e.src;break;default:t=e.src;break}var n=e.getAttribute(“type”);if(!t&&e.tagName!==”SCRIPT”)return;if((e.tagName==”IMG”||e.tagName==”LINK”)&&(t.indexOf(“data:”)===0||t.indexOf(“blob:”)===0))return;if(e.tagName==”SCRIPT”&&n&&n!==”text/javascript”&&n!==”application/javascript”){if(n!==”module”||!_)return}if(e.tagName===”SCRIPT”){if(M.indexOf(e)>-1)return;if(e.noModule&&_){return}let t=null;if(document.currentScript){if(document.currentScript.src&&document.currentScript.src.indexOf(“googletagmanager”)>-1){t=document.currentScript}if(document.currentScript.hasAttribute(“data-nitro-gtm-id”)){e.setAttribute(“data-nitro-gtm-id”,document.currentScript.getAttribute(“data-nitro-gtm-id”))}}else if(window.nitroCurrentScript){if(window.nitroCurrentScript.src&&window.nitroCurrentScript.src.indexOf(“googletagmanager”)>-1){t=window.nitroCurrentScript}}if(t&&d){let n=false;for(const t of s){n=e.src?t.test(e.src):t.test(e.textContent);if(n){break}}if(!n){e.type=”text/googletagmanagerscript”;let n=t.hasAttribute(“data-nitro-gtm-id”)?t.getAttribute(“data-nitro-gtm-id”):t.id;if(!j.has(n)){j.set(n,[])}let r=j.get(n);r.push(e);return}}if(!e.src){if(e.textContent.length>0){e.textContent+=”n;if(document.currentScript.nitroTimeout) {clearTimeout(document.currentScript.nitroTimeout);}; setTimeout(function() { this.dispatchEvent(new Event(‘load’)); }.bind(document.currentScript), 0);”}else{return}}else{}M.push(e)}if(!e.hasOwnProperty(“nitroTimeout”)){S++;e.addEventListener(“load”,F,true);e.addEventListener(“error”,F,true);e.addEventListener(“nitroTimeout”,F,true);e.nitroTimeout=setTimeout(function(){console.log(“Resource timed out”,e);e.dispatchEvent(new Event(“nitroTimeout”))},5e3)}}};var V=function(e){if(e.hasOwnProperty(“nitroTimeout”)&&e.nitroTimeout){clearTimeout(e.nitroTimeout);e.nitroTimeout=null;e.dispatchEvent(new Event(“nitroTimeout”))}};document.documentElement.addEventListener(“load”,function(e){if(e.target.tagName==”SCRIPT”||e.target.tagName==”IMG”){M.push(e.target)}},true);document.documentElement.addEventListener(“error”,function(e){if(e.target.tagName==”SCRIPT”||e.target.tagName==”IMG”){M.push(e.target)}},true);var z=[“appendChild”,”replaceChild”,”insertBefore”,”prepend”,”append”,”before”,”after”,”replaceWith”,”insertAdjacentElement”];var Z=function(){if(d){window._nitro_setTimeout=window.setTimeout;window.setTimeout=function(e,t,…n){let r=document.currentScript||window.nitroCurrentScript;if(!r||r.src&&r.src.indexOf(“googletagmanager”)==-1){return window._nitro_setTimeout.call(window,e,t,…n)}return window._nitro_setTimeout.call(window,function(e,t){return function(…n){window.nitroCurrentScript=e;t(…n)}}(r,e),t,…n)}}z.forEach(function(e){HTMLElement.prototype[“og”+e]=HTMLElement.prototype[e];HTMLElement.prototype[e]=function(…t){if(this.parentNode||this===document.documentElement){switch(e){case”replaceChild”:case”insertBefore”:t.pop();break;case”insertAdjacentElement”:t.shift();break}t.forEach(function(e){if(!e)return;if(e.tagName==”SCRIPT”){$(e)}else{if(e.children&&e.children.length>0){e.querySelectorAll(“script”).forEach($)}}})}return this[“og”+e].apply(this,arguments)}})};var ee=function(){if(d&&typeof window._nitro_setTimeout===”function”){window.setTimeout=window._nitro_setTimeout}z.forEach(function(e){HTMLElement.prototype[e]=HTMLElement.prototype[“og”+e]})};var et=async function(){if(o){es(l);es(J);if(m){clearTimeout(m);m=null}}if(L===1){N=true;return}else if(L===0){L=-1}n.startedScriptLoading=true;Object.defineProperty(document,”readyState”,{get:function(){return n.documentReadyState},set:function(){}});var e=document.documentElement;var t={attributes:true,attributeFilter:[“src”],childList:true,subtree:true};R=new MutationObserver(function(e,t){e.forEach(function(e){if(e.type==”childList”&&e.addedNodes.length>0){e.addedNodes.forEach(function(e){if(!document.documentElement.contains(e)){return}if(e.tagName==”IMG”||e.tagName==”IFRAME”||e.tagName==”LINK”){$(e)}})}if(e.type==”childList”&&e.removedNodes.length>0){e.removedNodes.forEach(function(e){if(e.tagName==”IFRAME”||e.tagName==”LINK”){V(e)}})}if(e.type==”attributes”){var t=e.target;if(!document.documentElement.contains(t)){return}if(t.tagName==”IFRAME”||t.tagName==”LINK”||t.tagName==”IMG”||t.tagName==”SCRIPT”){$(t)}}})});R.observe(e,t);if(!d){Z()}await Promise.all(C);var r=w.shift();var i=null;var a=false;while(r){var c;var u=JSON.parse(atob(r.meta));var s=u.delay;if(r.type==”inline”){var f=document.getElementById(r.id);if(f){f.remove()}else{r=w.shift();continue}c=G(f);if(c===false){r=w.shift();continue}}else{c=r.src}if(!a&&r.type!=”inline”&&(typeof u.attributes.async!=”undefined”||typeof u.attributes.defer!=”undefined”)){if(i===null){i=r}else if(i===r){a=true}if(!a){w.push(r);r=w.shift();continue}}var v=document.createElement(“script”);v.src=c;v.setAttribute(“data-nitro-for-id”,r.id);for(var p in u.attributes){try{if(u.attributes[p]===false){v.setAttribute(p,””)}else{v.setAttribute(p,u.attributes[p])}}catch(e){console.log(“Error while setting script attribute”,v,e)}}v.async=false;if(u.canonicalLink!=””&&Object.getOwnPropertyDescriptor(v,”src”)?.configurable!==false){(e=>{Object.defineProperty(v,”src”,{get:function(){return e.canonicalLink},set:function(){}})})(u)}if(s){setTimeout((function(e,t){var n=document.querySelector(“[data-nitro-marker-id='”+t+”‘]”);if(n){n.after(e)}else{document.head.appendChild(e)}}).bind(null,v,r.id),s)}else{v.addEventListener(“load”,Y);v.addEventListener(“error”,Y);if(!v.noModule||!_){b++}var g=document.querySelector(“[data-nitro-marker-id='”+r.id+”‘]”);if(g){K(function(e,t){return function(){e.after(t)}}(g,v))}else{K(function(e){return function(){document.head.appendChild(e)}}(v))}}r=w.shift()}};var en=function(){var e=document.getElementById(“nitro-deferred-styles”);var t=document.createElement(“div”);t.innerHTML=e.textContent;return t};var er=async function(e){isPreload=e&&e.type==”NitroPreload”;if(!isPreload){L=-1;h=false;if(o){es(l);es(J);if(m){clearTimeout(m);m=null}}}if(y===false){var t=en();let e=t.querySelectorAll(‘style,link[rel=”stylesheet”]’);y=e.length;if(y){let e=document.getElementById(“nitro-deferred-styles-marker”);e.replaceWith.apply(e,t.childNodes)}else if(isPreload){K(ec)}else{eu()}}else if(y===0&&!isPreload){eu()}};var ei=function(){var e=en();var t=e.childNodes;var n;var r=[];for(var i=0;i{if(t.type==”attributes”&&t.attributeName==”src”){let r=t.target;let n=r.getAttribute(“nitro-og-src”);let i=r.src;if(i!=n&&t.oldValue!==null){e.disconnect();let o=i.replace(t.oldValue,””);if(i.indexOf(“data:”)===0&&[“?”,”&”].indexOf(o.substr(0,1))>-1){if(n.indexOf(“?”)>-1){r.setAttribute(“nitro-og-src”,n+”&”+o.substr(1))}else{r.setAttribute(“nitro-og-src”,n+”?”+o.substr(1))}}r.src=t.oldValue;a()}}})})}return…
Continue reading
Alice in Chains announce Mohegan Sun show

Alice in Chains announce Mohegan Sun show
Alice and Chains
Mohegan Sun • 1 Mohegan Sun Blvd, Uncasville, CT 06382
May 8, 2025 • 8 pm – 11 pm
Tickets are on sale now via Ticketmaster.com
Alice and Chains
Image via Mohegan Sun
The Rock group behind the hits “I Stay Away,” “No Excuses,” “Them Bones,” and “Man in the Box,” Alice in Chains will play a show at Mohegan Sun Arena on Thursday, May 8th. The extraordinary live performance kicks off at 8:00pm.
Tickets to see the famed ‘90s band live in concert go on sale Friday, February 21st at 10:00am via Ticketmaster.com . Rock fans can also purchase tickets at the Mohegan Sun Box Office beginning on Saturday, February 22nd, subject to availability.
Over the course of their remarkable career, seminal Rock band Alice In Chains (vocalist/guitarist Jerry Cantrell, drummer Sean Kinney, bassist Mike Inez and vocalist/guitarist William DuVall) have garnered multiple Grammy nominations, sold more than 30 million albums worldwide, and amassed a diehard international fanbase whose members number in the millions.
Their discography features some of the biggest and most important albums in Rock history, including 1992’s quadruple-platinum-certified Dirt , 1994’s triple-platinum-certified EP Jar of Flies , which was the first EP in music history to debut at No. 1 on the Billboard Top 200, and 1995’s self-titled double-platinum-certified Alice In Chains , which also entered the Billboard Top 200 at No. 1. They returned in grand style in 2009 with the critically acclaimed Black Gives Way To Blue , which hit No. 1 across the Rock and Alternative charts,…

Alyssa Thomas has always been the kind of player who makes her presence felt on the court. Whether it’s crashing the boards, orchestrating plays, or setting the defensive tone, she is the engine that keeps her team running. But when the Laces took the floor against Phantom BC on February 18, Thomas was nowhere to be seen. Her absence raised immediate questions, especially considering her role as one of the team’s most influential leaders.
As it turns out, the knee injury she suffered on January 23 has yet to fully heal—leaving both fans and teammates wondering when their captain will return. According to a recent post on X by Desert Wave Media, “Phoenix Mercury/Laces BC forward Alyssa Thomas is OUT (right leg) for the Laces tonight vs. Phantom and Phoenix Mercury/Rose BC wing Kahleah Copper (right leg) is OUT for Rose tonight vs. Vinyl.”
Although the Laces won the game 75-68 to improve to a 5-3 record, her absence was still a significant talking point. During their January 23 matchup against Phantom BC, Thomas exited in the fourth quarter after suffering a right knee injury, which she got while contesting a rebound with Rhyne Howard.
ADVERTISEMENT
Article continues below this ad
Phoenix Mercury/Laces BC forward Alyssa Thomas is OUT (right leg) for the Laces tonight vs. Phantom and Phoenix Mercury/Rose BC wing Kahleah Copper (right leg) is OUT for Rose tonight vs. Vinyl. #Unrivaled #WNBA #ValleyTogether
— Desert Wave Media (@DesertWaveCo) February 18, 2025
She was seen clutching her knee in visible pain before being helped off the court by a trainer. The league announced that she would be re-evaluated the following morning, but nearly a month later, she has yet to make her return.
Despite losing their captain in that game, the Laces (then 3-0) pushed through to secure an 83-79…

2024-25 DISTRICT 2 BOYS BASKETBALL PLAYOFFS
Tickets for the 2025 District 2 Boys and Girls Basketball Championships. Tickets are required for every round of the championships.
DISTRICT 2-4 CLASS 6A SUBREGIONAL
Quarterfinals
Hazleton Area 69, Wyoming Valley West 33
Wilkes-Barre Area 66, West Scranton 27
Williamsport 55, Delaware Valley 49
Saturday’s semifinal
5-Williamsport (10-12) at 1-Scranton (16-6), 5 p.m.
Monday’s semifinal
3-Hazleton Area (12-11) at 2-Wilkes-Barre Area (16-9), 7 p.m.
Final, March 1
At Mohegan Sun Arena
Semifinal winners, 8 p.m.
DISTRICT 2 CLASS 5A
Quarterfinals
Crestwood 44, Nanticoke Area 24
Wallenpaupack 47, North Pocono 39
Friday’s semifinals
3-Crestwood (14-9) at 2-Abington Heights (12-10), 7 p.m.
4-Wallenpaupack (12-11) at 1-Pittston Area (14-8), 7 p.m.
Final, Feb. 28
At Mohegan Sun Arena
Semifinal winners, 8 p.m.
DISTRICT 2 CLASS 4A
Quarterfinals
Dallas 50, Tunkhannock 35
Valley View 57, Mid Valley 33
Wyoming Area 53, Berwick 51
Scranton Prep 57, Honesdale 43
Friday’s semifinals
4-Wyoming Area (16-8) at 1-Scranton Prep (17-6), 7 p.m.
3-Valley View (18-5) vs. 2-Dallas (18-8), 7 p.m.
PIAA qualifier third-place game, Feb. 25
Semifinal losing teams at higher seed, 7 p.m.
Final, March 1
At Mohegan Sun Arena
Semifinal winners, 4 p.m.
DISTRICT 2 CLASS 3A
Quarterfinals
Elk Lake 58, Montrose 43
Holy Cross 86, Lakeland 47
Dunmore 59, Holy Redeemer 52
Saturday’s semifinals
3-Elk Lake (20-3) at 2-Holy Cross (21-3), TBA
5-Dunmore (12-11) at 1-Riverside (22-1), 6 p.m.
Final, Feb. 27
At Mohegan Sun Arena
Semifinal winners, 8 p.m.
DISTRICT 2 CLASS 2A
Quarterfinals
Lackawanna Trail 47, Susquehanna 34
Mountain View 53, Forest City 36
Wyoming Seminary 56, Blue Ridge 39
Saturday’s semifinals
3-Lackawanna Trail (13-10) at 2-Mountain View (16-7), TBA
4-Wyoming Seminary (10-13) at 1-Old Forge (17-5), 1 p.m.
Final, March 1
At Mohegan Sun Arena
Semifinal winners, 2…
Access to this page has been denied
Access to this page has been denied a human (and not a bot).Press & HoldPlease check your network connection or disable your ad-blocker.’; document.body.appendChild(div); }; ]]>
Continue reading

TICKETS: $149.50 GOLD CIRCLE, $99.50 PRICE LEVEL 2, $79.50 PRICE LEVEL 3, $59.50 PRICE LEVEL 4, $49.50 PRICE LEVEL 5
AVAILABLE AT TICKETMASTER.COM, SLPCONCERTS.NET, AND MOHEGAN ARENA
Pre-Sale starts at 10am on Thursday 2/13. Click the link below to access the pre-sale and use the password provided.
ALICE COOPER
TOO CLOSE FOR COMFORT
ALICE COOPER TOO CLOSE FOR COMFORT ROCK LEGEND ALICE COOPER TAKES OVER THE MOHEGAN ARENA IN WILKES-BARRE ON MAY 20
The legendary Alice Cooper is bringing his Too Close for Comfort Tour to Wilkes-Barre for one night only! Get ready for a theatrical rock spectacle packed with iconic hits, shock-rock antics, and pure adrenaline as the master of mayhem takes over Mohegan Arena on May 20. Don’t miss your chance to see the Rock & Roll Hall of Famer live in Wilkes-Barre for one unforgettable night! Event Details:
|
ALICE COOPER VIP PACKAGES VIP Package Presale – Tuesday 2/11 10am – Thursday 2/13 10pm No password needed for VIP Package presale
(VIP1) ALICE COOPER: Alice Cooper Front Row Package (VIP2) ALICE COOPER: Alice Cooper Diamond Package (VIP3) ALICE COOPER: VIP Merchandise Package |

Non-retail commerce media channels typically mean payments, travel, and intermediaries that overlap with retail. But more nontraditional commerce media networks have been popping up from places like Mohegan’s casinos, RE/MAX’s real estate websites, and Planet Fitness’ gyms.
These commerce media networks don’t have retail media’s proximity to point of sale, but they do have engaged audiences, new inventory, and a valuable understanding of consumer behavior.
1. Mohegan’s casino media network
The most recent of these new retail media plays came from Mohegan, which launched what it calls the industry’s first casino media network. The ad network currently offers ads on its gambling apps and websites, with a focus on travel, restaurants within the casino, upcoming events, and nearby businesses, according to Rich Roberts, president of digital gaming at Mohegan.
Looking ahead: Mohegan hopes to show out-of-home (OOH) ads on slot machines and around casinos based on data attached to casino player cards, but the network is still determining what that will look like. “A lot of this we’re still working out,” Roberts said. “This is new and something different.”
Unique value: Brands gain legitimacy by being associated with the Mohegan brand, according to Roberts. “[If] Mohegan is partnered with this company, right away our customer is going ‘Oh, Mohegan is recommending it, we should pay attention.’”
Gaming apps and casinos are places where consumers already expect to see promotions and distractions, so new ads may not be totally unwelcome.
2. RE/MAX’s real estate media network
In another first, RE/MAX launched its real estate media network late last year, which will serve search ads for businesses related to home improvement, insurance, and safety. “We want brands that are really going to elevate us and partner with us, helping the home-buyer and seller in their journey,” said Abby Lee, executive vice president of marketing communications and events.
Looking…