Instead of advocating for a Russian vodka boycott, the LBC Distillery is promoting a Nanticoke vodka fundraiser to assist the people of Ukraine.
The owners of LBC Distillery — which makes its vodka in Nanticoke and sells it in Pittston — are pledging 10% of vodka sales in the near future to a pro-Ukrainian cause.
“Instead of being anti something we wanted to be pro something,” said Maryann Lang, who owns and runs LBC Distillery with her husband, Jonathan.
The vodka sale fundraiser was inspired by a growing boycott of Russian-made vodka that has been sweeping the world since Russia invaded Ukraine.
Pennsylvania has banned the sale of vodka made in Russia at its Fine Wine and Good Spirits stores in response to the invasion.
But, to the surprise of many, the banned list only includes two brands that were regularly stocked — Russian Standard and Ustianochka — and several special-order products with minimal annual sales.
Other popular vodkas, like Stolichnaya and Smirnoff, and bottom-shelf brands, like Nikolai, Crown Russe and Vladimir are branded as Russian, but are actually made elsewhere.
Around the country, people have taken to social media to dump their vodkas — with many discarding the non-Russian-made vodkas like Stolichnaya, better known as “Stoli” and now made in Latvia, and Smirnoff, now made in Illinois. Both do have roots in Russia.
“They dumped perfectly good vodka in an effort to feel good,” Maryann Lang said.
With vodka in the news, the Langs felt it was a good time to remind people there is a family-owned distillery that makes vodka right here in Luzerne County that reinvests in the community.
“If they want to limit the availability of some vodka, that means ours may stand out a little more,” Jonathan Lang said.
The LBC Distillery retail outlet and tasting room at 350 Kennedy Boulevard in Pittston is open Thursday…